This is sort of old news, but Sargent and Greenleaf introduced a new logo. This makes, I think, seven different logos they have used in their history. Each logo in turn received different treatments over its reign.
Here’s the new logo with the company name:
Knowing its a stylized SG, I can see it in the graphic. Sometimes the graphic is used by itself and if I didn’t know about it, I probably wouldn’t have known what it stood for.
It’s also used without color:
I’m not too fond of it but I didn’t get a vote.
Thoughts?
